Forbes contributor and self-proclaimed trendspotter Marian Salzman, recently proclaimed that Austin is so cool, it transcends trendy. “Austin, which has remained true to its ‘Keep Austin Weird’ bumper sticker spirit for years and years, suddenly seems to be having a moment.” Salzman attributes the national feeling of Austin envy to its business-friendly environment, “quirky quality of life,” and mix of hippies and techies. She touts ACL, SXSW, Whole Foods, and the University of Texas as just some of the few things that make Austin the mecca of cool. She writes, “Like SXSW, Austin (nicknamed Silicon Hills) is an incubator of creativity, a place where people know they can find like-minded collaborators and where an appearance can make a reputation. It’s a party that’s not to be missed.” source: Austin Board of Realtors